Cookie Policy
Last updated: August 12, 2026
Version: 1.0
This Cookie Policy explains how ZHUHAI MOTORS SRL, operating the DENZA Brussels showroom, uses cookies and similar technologies when you visit our website.
We use these technologies to ensure the proper functioning of the site, to remember certain preferences, to analyze its use, and, when you have consented, to measure or personalize certain communications and marketing campaigns.
1. What is a cookie?
A cookie is a small text file placed on your computer, smartphone, or other device when you visit a website.
Cookies notably allow the site to recognize your device, remember certain preferences, or collect certain information related to your browsing.
Other similar technologies may also be used, including pixels, tags, scripts, local storage, or similar tracking technologies.
In this policy, the term “cookies” also refers to, where relevant, these similar technologies.
2. Who uses cookies?
The cookies used on this site may be placed:
- directly by DENZA Brussels;
- by technical service providers acting on our behalf;
- by certain external partners when you have given your prior consent.
The data controller is:
ZHUHAI MOTORS SRL/BVGrote Baan 334-336
Company No.: BE 0786.826.881
Email: welcome@denza.brussels
Phone: 02/883.06.99
3. What types of cookies do we use?
The cookies used on our site can be grouped into different categories.
3.1. Strictly Necessary Cookies
These cookies are essential for the functioning of the site or for the provision of a service you have expressly requested.
They can notably allow:
- to ensure the security of the site;
- to maintain a browsing session;
- to remember your choice regarding cookies;
- to ensure certain technical functionalities;
- to ensure the stability and technical performance of the site;
- to remember certain preferences necessary for the operation of the site.
These cookies do not require your prior consent when they meet the conditions provided by applicable regulations.
They are nevertheless subject to an information obligation.
The Belgian Data Protection Authority notably considers certain technical or functional cookies essential for the provision of a service expressly requested by the user as strictly necessary.
3.2. Functional Cookies
These cookies allow certain preferences to be remembered in order to improve your browsing experience.
They can notably be used to remember:
- your language preference;
- certain display preferences;
- certain choices made during your browsing.
When a functional cookie is not strictly necessary for the requested service, it will only be used after obtaining your consent when required.
3.3. Analytical Cookies
These cookies allow us to measure and analyze the use of our site.
They can notably allow us to know:
- the number of visitors;
- the most visited pages;
- the approximate duration of visits;
- how visitors navigate the site;
- the performance of certain pages;
- the general origin of traffic to our site.
This information allows us to improve the site, its content, and the user experience.
Analytical cookies that are not strictly necessary are only placed or read after obtaining your prior consent when required.
3.4. Marketing and Advertising Cookies
These cookies may be used to measure the effectiveness of our marketing campaigns, to better understand interactions with our advertisements, or to offer more relevant communications and advertisements.
They can notably be associated with advertising or social media platforms.
These cookies can allow these platforms to recognize your browser or device and to measure certain interactions with our campaigns.
Marketing and advertising cookies are only used after obtaining your prior consent when required.
3.5. Social Media Cookies
Our site may integrate functionalities from social media platforms.
These functionalities may result in the placement or reading of cookies or other tracking technologies by these platforms.
When these technologies are not strictly necessary, they are only activated after obtaining your consent.
The DPA notably indicates that social plug-ins and associated tracking cannot, in principle, be activated before obtaining the user’s consent.
4. Table of cookies used
The exact list of cookies used on our site may evolve depending on the functionalities and tools implemented.
The updated list should be consultable via our cookie management tool.
When specific cookies are used, their name, provider, purpose, and retention period must be indicated in the cookie management tool accessible from the site.
5. Your consent
With the exception of strictly necessary cookies, cookies subject to consent are only placed or read after your prior consent when required.
Your consent must be:
- free;
- specific;
- informed;
- unambiguous;
- given by a positive action;
- withdrawable at any time.
Simply continuing to browse our site does not constitute valid consent.
Similarly, a pre-checked box does not constitute valid consent.
The DPA also specifies that a banner should not present only an “Accept all cookies” button without offering at the same level an equivalent possibility to refuse non-essential cookies.
6. Managing your preferences
During your first visit, a cookie banner or management module allows you to choose the categories of cookies you wish to accept.
You can:
- accept non-strictly necessary cookies;
- refuse them;
- choose certain categories individually;
- modify your preferences later.
You can withdraw your consent at any time and as easily as you gave it.
A link or button allowing you to modify your cookie preferences must remain accessible on the site.
7. Retention period
The lifespan of cookies varies depending on their function.
Some cookies are automatically deleted when you close your browser (“session cookies”).
Others may remain on your device for a specified period.
The retention period must be limited to what is necessary to achieve the purpose of the cookie concerned.
Cookies used to remember your cookie choice are, in principle, stored for a limited period. The DPA notably considers that a period of six months is generally reasonable for this type of cookie.
8. Third-party cookies
Certain functionalities of our site may use services provided by third parties.
These third parties may use their own cookies or similar technologies, notably in the context of:
- audience analysis;
- online advertising;
- campaign measurement;
- integration of multimedia content;
- social networks;
- certain external functionalities.
When these technologies require your consent, they are only activated after your agreement.
Any processing carried out by these third parties is also subject to their own privacy policies.
9. Potential data transfer
Certain service providers used on our site may process data outside the European Economic Area.
When the use of cookies involves the processing of personal data, we ensure that international transfers are carried out in accordance with GDPR requirements.
Where necessary, appropriate mechanisms are put in place, such as an adequacy decision or appropriate safeguards.
10. How to delete cookies?
You can also manage or delete cookies directly via your browser settings.
The procedure varies depending on the browser used.
You can notably configure your browser to:
- delete existing cookies;
- block certain cookies;
- block all cookies;
- warn you when a cookie is installed.
However, disabling certain cookies may affect the functioning or certain functionalities of the site.
11. Cookies and personal data
Some cookies may allow the collection or processing of information that can be considered personal data.
In this case, the processing concerned is also subject to our Privacy Policy.
You notably have the rights provided by the GDPR, under the applicable conditions:
- right of access;
- right to rectification;
- right to erasure;
- right to restriction of processing;
- right to object;
- right to data portability;
- right to withdraw your consent when processing is based on it.
For more information, please consult our Privacy Policy.
12. Modification of this policy
We may modify this Cookie Policy to reflect changes in our site, the technologies used, our partners, or applicable regulations.
The date and version number at the top of this policy will be updated in case of substantial modification.
We also keep previous versions of our policy when necessary to demonstrate our compliance with applicable requirements. The DPA notably recommends dating the policy, assigning it a version number, and retaining its previous versions.
13. Contact
For any questions regarding the use of cookies or your preferences:
ZHUHAI MOTORS SRL/BVGrote Baan 334-336
Company No.: BE 0786.826.881
Email: welcome@denza.brussels
Phone: 02/883.06.99
You can also exercise your data protection rights by using the contact details provided in our Privacy Policy.
14. Supervisory Authority
If you believe that the use of your personal data or cookies does not comply with applicable regulations, you can lodge a complaint with the Data Protection Authority (DPA):
Rue de la Presse 351000 Brussels
Belgium
Website: Data Protection Authority