Last updated: August 12, 2026
The purpose of this Privacy Policy is to clearly and transparently explain how ZHUHAI MOTORS SRL/BV, operating the DENZA Brussels showroom, collects, uses, stores, and protects the personal data of its website users.
We attach particular importance to respecting your privacy and to the responsible processing of your personal data, in accordance with the General Data Protection Regulation (“GDPR”) and applicable Belgian legislation.
Data Controller
The data controller for your personal data is:
ZHUHAI MOTORS
SRL/BV
Grote Baan 334-336
Company number: BE 0786.826.881
Email: welcome@denza.brussels
Phone: 02/883.06.99
For any questions regarding the processing of your personal data or the exercise of your rights, you can contact us at: welcome@denza.brussels
What data do we collect?
Depending on your use of our site and the services you request, we may collect the following categories of data, among others:
- first and last name;
- email address;
- phone number;
- address or municipality of residence;
- information related to your current or future vehicle;
- information related to the DENZA model you are interested in;
- information related to a test drive, quote, or financing request;
- content of your messages and requests;
- information related to your commercial preferences when you have agreed to receive our communications;
- technical data related to your browsing on our site, such as IP address, device type, browser, or pages viewed;
- data collected via cookies and other similar technologies, in accordance with our cookie policy.
We invite you to only provide the information necessary for your request.
How do we collect your data?
Your data may be collected, in particular, when you:
- fill out a contact form;
- request an appointment;
- request a test drive of a DENZA vehicle;
- request an offer or a quote;
- request information about a model;
- contact us by email or phone;
- subscribe to a newsletter or commercial communication;
- interact with our website;
- accept certain cookies or tracking technologies.
Why do we use your data?
We use your personal data only for specific, explicit, and legitimate purposes.
These purposes may include:
Request Management
We use your contact details to respond to your requests for information, quotes, appointments, test drives, or contact.
Commercial Relationship
When you express interest in a DENZA vehicle, we may use your data to follow up on your request, contact you regarding your automotive project, and offer you information or services corresponding to your request.
Appointment and Test Drive Management
Your data may be used to organize, confirm, and follow up on your appointments or vehicle test drives.
Commercial Communication
Where applicable law permits and where necessary, we may send you commercial communications regarding DENZA, its vehicles, offers, events, or news.
Where your consent is required, these communications will only be sent to you after obtaining your consent.
You can withdraw your consent at any time.
Website and Service Improvement
We may use certain data to analyze the use of our site, improve its content, functionality, and the experience offered to visitors.
Tracking technologies not strictly necessary are used only in accordance with applicable cookie rules and, where required, after obtaining your consent. The Belgian Data Protection Authority specifies, in particular, that consent must be prior, free, specific, informed, and revocable.
Compliance with our legal obligations
We may also process certain data when such processing is necessary to comply with a legal obligation to which we are subject.
On what legal basis do we process your data?
Depending on the situation, the processing of your data may be based on:
- the performance of pre-contractual measures or a contract, for example when you request an offer, a test drive, or an appointment;
- your consent, particularly for certain commercial communications or certain cookies and tracking tools;
- our legitimate interest, particularly to ensure site security, manage our relationship with our customers and prospects, or improve our services, when this interest does not disproportionately harm your rights and freedoms;
- a legal obligation, when the law requires us to retain or process certain data.
We determine the applicable legal basis according to the purpose of the processing concerned.
With whom may your data be shared?
Your personal data may, when necessary, be communicated to certain categories of recipients, including:
- DENZA Brussels employees who need access to this data in the performance of their duties;
- companies within the group to which the dealership belongs, when necessary for customer relationship management;
- the manufacturer or its representatives and partners, when necessary for the management of your request, order, or customer relationship;
- our technical and IT service providers;
- our marketing and communication service providers, when their intervention is necessary;
- our service providers responsible for hosting and maintaining the site;
- partners involved in financing or associated services, when you have requested or accepted these services;
- public or judicial authorities when we are legally obliged to provide them with certain information.
We do not sell your personal data to third parties.
When we use service providers who process personal data on our behalf, we ensure that they provide sufficient guarantees regarding data protection and that processing is framed in accordance with the GDPR.
Data transfers outside the European Economic Area
Some of our technical service providers or partners may be established outside the European Economic Area.
In this case, we ensure that any transfer of personal data is carried out in accordance with the requirements of the GDPR and that an appropriate level of protection is ensured, particularly by means of an adequacy decision by the European Commission or appropriate safeguards where these are required.
How long do we retain your data?
We retain your personal data only for the period necessary for the purposes for which it was collected.
The retention period may vary depending on the nature of the relationship:
- data relating to a one-off request is retained for the period necessary for the processing and follow-up of that request;
- data relating to a customer is retained for the duration of the contractual relationship and for additional periods imposed or authorized by applicable legislation;
- data used for commercial prospecting purposes is retained for the period necessary for this purpose, in compliance with applicable rules;
- data relating to cookies is retained for the duration specific to each cookie or technology concerned.
When data is no longer necessary, it is deleted or anonymized, unless a legal obligation requires its retention.
Your rights
In accordance with the GDPR, you have, subject to the conditions and limits provided by the regulations, the following rights:
- right of access to your personal data;
- right to rectification of inaccurate or incomplete data;
- right to erasure of your data in the cases provided for by the GDPR;
- right to restriction of processing;
- right to object to certain processing, particularly when it is based on our legitimate interest;
- right to data portability when the legal conditions are met;
- right to withdraw your consent at any time when processing is based on it.
The withdrawal of your consent does not affect the lawfulness of processing carried out before this withdrawal.
To exercise your rights, you can contact us at: welcome@denza.brussels
We may ask you for certain information to verify your identity and prevent any disclosure of data to an unauthorized person.
We will respond to you within the deadlines provided by the GDPR.
Right to lodge a complaint
If you believe that your personal data is not being processed in accordance with applicable regulations, you have the right to lodge a complaint with the competent supervisory authority.
In Belgium, this is:
Data Protection Authority (DPA)
Rue de la Presse 35
1000 Brussels
Belgium
Website: https://www.autoriteprotectiondonnees.be/
You can also contact us beforehand to allow us to respond to your request or resolve any difficulty.
Cookies and similar technologies
Our site may use cookies and other similar technologies to ensure its operation, remember certain preferences, measure its audience or, when you have consented, enable certain marketing and advertising functionalities.
Cookies strictly necessary for the operation of the site may be used without prior consent when the legal conditions are met.
Cookies and trackers not strictly necessary require, when subject to this obligation, your prior consent.
You can accept, refuse, or modify your cookie preferences via our cookie management tool.
Your consent can be withdrawn at any time as easily as it was given.
For more information, please consult our Cookie Policy.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against loss, destruction, alteration, unauthorized access, or any other form of unlawful processing.
Access to personal data is limited to individuals who need it in the performance of their duties.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
Links to third-party sites
Our site may contain links to websites or platforms operated by third parties.
We are not responsible for the content, privacy practices, or data processing carried out by these third-party sites.
We recommend that you consult their privacy policies before providing them with personal data.
Social networks
Our site or our communications may contain links or features allowing access to our social networks.
When certain social network features involve the use of cookies or tracking technologies, these are subject to applicable consent rules.
The activation of certain social plug-ins may, in particular, require your prior consent.
Changes to this policy
We may modify this Privacy Policy when necessary, particularly due to changes in our services, our data processing, or applicable regulations.
The most recent version will always be available on our website.
The date of the last update appears at the top of this page.
Contact
For any questions regarding this Privacy Policy or the use of your personal data, you can contact us:
ZHUHAI MOTORS SRL/BV
DENZA BRUSSELS
Grote Baan 334-336
Company number: BE 0786.826.881
Email: welcome@denza.brussels
Phone: 02/883.06.99
We are available to answer any questions regarding the protection of your personal data.